During the NES generation, Nintendo had a bunch of rather strict third-party restrictions in North America and Europe (probably as a result of wanting more quality control after the Crash)... including that each company could only publish 5 games a year. To get around this, Konami made subsidiaries Ultra Games (NA) and Palcom (EU) for the sole purpose of releasing 5 more games a year.
Also, these other new characters are Ameritendo and Eurotendo, Nintendo's younger siblings distributing games to other places of the world.
Copy this comic strip into your blog or website with this code:
<a href="http://consolers.webcomic.ws/comics/pl/708599"><img src="http://consolers.webcomic.ws/images/comics/117/effa9390dd98454c2838ce633573622c1520785062.png" alt="Consolers - Ultra Games" /></a>
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